We produce clear, concise communications and tools - ideas, writing and visuals that make complicated concepts understandable and shareable. Kazolu provides better understanding for brands, businesses, individuals, and organizations. We will help you to tell your story.
People fundamentally understand their professional purpose, but they get caught up in day-to-day complexities. Their purpose becomes difficult to define. Kazolu offers processes that peel away layers of compexity to reveal that core purpose, and its fundamental simplicity.
Kazolu grew from my experience working with big marketing firms who told grand, well-researched, and compelling brand stories for a lot of money. One day, I asked myself if it could be possible to share similarly developed stories without the costly overhead of those bigger organizations. It seemed likely that the stories wouldn't suffer, and with personalized focus they could probably be even better.
That's how we started, and it's how we got to where we are today - a Guelph-based marketing practice that is locally-focused, with low overhead.
We elevate your fundamental brand ideas, and share them with your employees, stakeholders and customers.
Kazolu is a platform for strategic brand consulting, business communications development, and video production. Our process is "strategic storytelling" - we generate clear communications and brand understanding for businesses, not-for-profit groups, and individuals. Kazolu is intentionally based in Guelph, Ontario, working regionally and nationally with a wide variety of brands, companies, and organizations.
Rob manages each project, drawing on a team of associates who provide flexibility with expertise, styles, and tactical implementation as required. We keep our overhead low and our skill sets high because we believe it's a better way to work. Efficiency is really important to us, but effectiveness is even more so, and authenticity is essential in everything we do. We're only as good as the stories we tell, so we always work to tell some great ones that are consistent, truthful and impactful.
Kazolu's strategic storytelling builds on the core services of brand consulting, strategic planning, and video production. We provide brand strategy, and deliver any tactical approach that is required to meet client needs. We have worked in the past with large corporations, independent entrepreneurs and SMEs, not-for-profit organizations, individual products, and individuals - regionally, nationally, and internationally. We work as a part of your team, building your business and your brand, not our own - and we deliver the results that you expect from a member of your own team.
Services we provide include:
We all have ideas, and we're trying to be heard. Ideas need to be brought to life in order to make a difference, and they must be expressed creatively and convincingly in order to reach their full potential. Ideas drive everything forward, and they need to be shared in order to come to life.
A good idea is the core of a good conversation. Kazolu takes great ideas and builds great conversations into action.
The best ideas seem to appear like lightning bolts, but it usually takes a lot of time, patience and research to set the conditions for successful ideation. This is the core of Kazolu's "Understand Your Brand" process: the best way to move your brand, business or organization forward is to first fully comprehend where it has been. When you understand your assets, attributes and equity, then the best creative ideas for growth will appear, and they'll hit as quickly and effortlessly as lightning - as long as you are prepared to catch them.
People process information by putting ideas into language. We tell stories. The best ideas must be articulated in order to be moved into action. Words matter.
According to the Global Language Monitor (January 1st 2014) there are 1,025,109 words in the English language. Kazolu uses the best ones available. Seriously - we write well. In fact, effective writing is our core in-house competency. We have years of experience with technical and business writing, and members of our team are also published writers of technical publications, fiction, non-fiction, and music.
Excellent written content is required beyond marketing and corporate communications - it's also needed for internal communications, human resources, sales, customer services, video scripts, and investor/stakeholder relations. We write content that is as concise, compelling, and interesting as possible. We help you to understand your brand to ensure authenticity, and we can help you to share that understanding. Your communications tools should look great (and they will), but your written content must be great first. We tell your story and leave your audience anxious for the next chapter.
Rob McLean (Principal at Kazolu) has literally written the book on brand asset analysis: "Understand Your Brand" is launching in 2016. The book is a guide to clear, consise, consistent communications, demonstrating how to audit the assets, attributes and equity that support every brand, regardless of its size or scope. Understanding the impressions and expectations that people have about a brand will set the foundation for all future brand-building effrorts. It is a fundamental, often-overlooked step, and "Understand Your Brand" tells the story of how it can be done, no matter what your goals may be.
Rob McLean, principal of Kazolu, delivers brand development stories, speeches and keynotes that build on a diverse skill set developed through concurrent careers as a marketer, writer, parent, speaker, business coach, producer, and a folk-punk songwriter and recording musician.
Rob combines business experience and creative intuition to tell better stories for companies, organizations, and individuals. He is one of the few survivors of the 90s independent music scene to earn an MBA, and he survived a decade in the Canadian beer business where he defined unique, authentic brand identities for products that are (let's face it) fundamentally identical. He balances earned performance energy with learned business acumen to deliver presentations that are straightforward, crisp, frank and truthful.
Rob is the author of ‘Understand Your Brand,’ a guide to clear, concise, consistent communications, and he has released seven albums of original music. He customizes his speaking presentations for each audience, presenting relevant, workable ideas for corporations, not-for-profit organizations, and personal-brand entrepreneurs. He reveals how every person, product, or public organization is a collection of assets, attributes, and equity that must be understood in order to be best-represented. The ‘Understand Your Brand’ platform provides truth, resonance and authenticity to support marketing and communications efforts, and it works equally well for business growth, community-benefit member engagement, and personal development.
Understand Your Brand (Business communications) - How companies can leverage existing assets, people and resources to expand their brand and grow their business.
Understand Your Best Self (Personal Branding) - How personal branding can be developed and articulated to dramatically and beneficially influence personal and professional growth.
Understand Your Mission (Not-for-profit Outreach) - How community-benefit organizations map resources and goals to engage and expand their community, fundraising efforts, and impact.
Understand Strategy before Tactics (Strategic Branding) - Learn how “understanding” builds effective, efficient marketing strategy. A deep understanding of strengths and weakness is required before entering a business battlefield. Industry and competitive trends - the “terrain” on which you will do battle - must be mapped before boots hit the ground. Placing tactics ahead of strategy is the greatest mistake that marketers make, but it’s easy to avoid. Knowledge is power, but only if knowledge is understood. Sun Tzu said, “Know the enemy and know yourself; in a hundred battles you will never be in peril.” That’s truth.