Understand Your Brand.

Orange Line

Kazolu provides clear, concise communications. Together, we will provide and communicate a better understanding of your brand, your business, your organization, or yourself.

Many people understand their professional purpose, but find it difficult to share their purpose clearly. They get caught up in day-to-day complexities. Their purpose, their story and their brand become challenging to define, and even harder to articulate. Working together with Kazolu, you can expect effective strategic plans, brand marketing, marketing audits, copywriting and content that will clarify complexity, revealing your strengths and your purpose.

Kazolu offers processes that peel away layers of compexity to reveal your core purpose - the foundational simplicity that is your brand's identity.


Our Story

Kazolu is an independent consultancy based in Guelph, Ontario providing strategic business planning, marketing communications, brand identity development, and marketing audits. Kazolu partners with clients to create coherent, compelling brand stories and brand identities. 

Kazolu is managed by Rob McLean, who draws on a team of associates that provide flexibility with expertise, creative styles, and tactical implementation as required. 

Kazolu works regionally and nationally with a variety of businesses, individuals, brands, companies, and organizations, providing strategic communications that are consistent, authentic, truthful and effective.


Kazolu's core services are brand consultingstrategic planning, copywriting and content production. You will receive strategic brand plans, marketing counsel, and tactical tools that meet your needs. Rob has worked in the past with large corporations, independent entrepreneurs and SMEs, not-for-profit organizations, individual products, and individuals.

Kazolu will be a part of your team, providing results that you should expect from a member of your own team.


Good ideas are delicate, complicated things. We all have ideas, and we're trying to be heard. A good idea is the core of a good conversation, and ideas need to be brought to life in order to make a difference. They must be expressed creatively and convincingly in order to reach their full potential. Ideas drive everything forward, and they should be shared.

Ideas are the core of your identity - everything you do started with a good idea. The best ideas can appear sporadically and infrequently, but with time, patience and research, you can set the conditions for successful ideation. This is the core of Kazolu's "Understand Your Brand" process: the best way to move your brand, business or organization forward is to first fully comprehend where it has been. When you understand your assets, attributes and equity, you can authentically articulate your core identity - and that's when the best creative ideas for growth can appear. They'll appear quickly and effortlessly, and you will be ready to catch them.



People process information by putting ideas into language. Ideas must be shared before they can move into action. Words matter.

Writing is our core in-house competency. We have years of experience with technical and business writing, and members of our extended team are published writers of fiction, literary non-fiction, and recorded music.

Excellent written content is required for internal communications, human resources, sales collateral, customer service, advertising scripts, and investor/stakeholder relations. We write content that is concise, compelling and interesting as possible, but fully congruent with your brand assets. We help you to understand your brand to ensure authenticity with your messaging, and we align this authentity with your marketing communications. We then help you to share that understanding. Your communications tools should look great (and they will), but your written and spoken content must be great first.

Rob McLean (Principal at Kazolu) teaches marketing and business communication at the University of Guelph. He has published various documents about branding & marketing, and he has literally written the book on brand asset analysis: "Understand Your Brand" is launching in 2019. The book is a guide to clear, consise, consistent communication. It demonstrates how to audit the assets, attributes and equity that support every brand, regardless of its size or scope. Understanding the impressions and expectations that people have about a brand will set the foundation for all future brand-building effrorts. It is a fundamental, often-overlooked step, and "Understand Your Brand" tells the story of how it can be done, no matter what your goals are.



Images are powerful tools for effective marketing communications, and video is perhaps the most effective marketing medium in the digital world. Ideas and words come alive through the eyes and the ears, and modern storytelling demands visual representations to bring great ideas and words to life. Video production is one of Kazolu's hidden strengths. We have a team that can take care of everything you need - from script writing, videography, editing and production management, to distribution of the final product. We have a great network of videographers, photographers, and art directors, and we keep you as involved as you wish to be in the process.

Video is powerful because it engages more of your senses than just written words or printed pictures. Beautiful visuals paired with strategically chosen words and sounds are simply more compelling as engaging communications tools. And, video is shareable in a way that much traditional advertising is not. We call videos "shareable clarity" because if you get it right, you can state your truthful case clearly and accurately in only a few minutes - and you can share your story as broadly as you wish, with just a few clicks.


Rob McLean, principal of Kazolu, delivers brand development stories, speeches and keynotes that build on a diverse skill set developed through concurrent careers as a marketer, writer, parent, teacher, speaker, business coach, producer, and a folk-punk songwriter and recording musician.

Rob combines business experience and creative intuition to tell better stories for companies, organizations, and individuals. He is one of the few survivors of the 90s independent music scene to earn an MBA, and he survived a decade in the Canadian beer business where he defined unique, authentic brand identities for products that are (let's face it) fundamentally identical. He balances earned performance energy with learned business acumen to deliver presentations that are straightforward, crisp, frank and truthful. 

Rob is the author of ‘Understand Your Brand,’ a guide to clear, concise, consistent communications, and he has released seven albums of original music. He customizes his speaking presentations for each audience, presenting relevant, workable ideas for corporations, not-for-profit organizations, and personal-brand entrepreneurs. He reveals how every person, product, or public organization is a collection of assets, attributes, and equity that must be understood in order to be best-represented. The ‘Understand Your Brand’ platform provides truth, resonance and authenticity to support marketing and communications efforts, and it works equally well for business growth, community-benefit member engagement, and personal development.

A few potential topics:

Understand Your Brand (Business communications) - Companies can leverage existing assets, people and resources to expand their brand and grow their business. Everything that has contributed to your business contributes to your brand. This discussion will reveal how you can highlight your company's best attributes to positively shape existing and future brand impressions.

Understand Your Identity (Personal Branding) - Personal branding can be developed and articulated to dramatically and beneficially influence personal and professional growth. Presenting your "best self" is your best competitive advantage, and authenticity is essential if you want to grow and develop in your career or business.

Understand Your Mission (Not-for-profit Outreach) - How community-benefit organizations map resources and goals to engage and expand their community, fundraising efforts, and impact.

Understand Your Strategy (Strategic Branding) - Learn how “understanding” builds effective, efficient marketing strategy. A deep understanding of strengths and weakness is required before entering a business battlefield. Industry and competitive trends - the “terrain” on which you will do battle - must be mapped before boots hit the ground. Placing tactics ahead of strategy- actions without plans - is the greatest mistake that marketers make, but it’s easy to avoid. Knowledge is power, but only if knowledge is understood. Sun Tzu said, “Know the enemy and know yourself; in a hundred battles you will never be in peril.” That’s truth.


Kazolu is intentionally based in Guelph, Ontario. 

Tel: 519-994-0002