Rob McLean

My name is Rob McLean. I established the roots of what would become Kazolu in 2009.  I engage a variety of concurrent career paths as a writer, a parent, speaker, business coach, producer, and a mostly-retired folk-punk songwriter and recording musician. I am also a sessional lecturer in marketing strategy and business communications at the University of Guelph. I'm one of the few survivors of the Canadian independent music scene to earn an MBA, and I also survived a decade in the North American beer business, working the "client side" of consumer-packaged-goods marketing. My CV can be found here

My experience in the corporate world taught me that much of the value provided by large-scale advertising agencies can be delivered through effective consultancy and project management. If your primary needs are for effective processes and skill-sets that get your work completed well, you may not need additional overhead that adds little value. 

I like to think that I balance business experience with creative intuition to tell better stories for companies, organizations, and individuals. Kazolu is primarily a consultancy with core services in brand strategy counsel, clear communications development, and video production (ideas, writing, and visuals). I work with a diverse range of third-party service providers to deliver on services.

I work to build my clients' brands. I am on your team. I build and manage strategic plans, and I write efficient, shareable, clear messages. I also get very hands-on with video production and direction, mainly because both are effective communications tools, and they're really fun to work with. I ensure that all the ideas, writing and visuals we generate together are properly integrated to tell the best-possible story.

In my spare time, I still keep engaged with those aforementioned concurrent careers as a writer, a songwriter, and I'm a very active parent to Katie, Zoe, and Lucas. (Their names may answer the question "what does 'Kazolu' stand for?")

 

Rob McLean 3
 
 

 

Our Story

Kazolu is an independent consultancy based in Guelph, Ontario providing strategic business planning, marketing communications, brand identity development, and marketing audits. Kazolu partners with clients to create coherent, compelling brand stories and brand identities. 

Kazolu is managed by Rob McLean, who draws on a team of associates that provide flexibility with expertise, creative styles, and tactical implementation as required. 

Kazolu works regionally and nationally with a variety of businesses, individuals, brands, companies, and organizations, providing strategic communications that are consistent, authentic, truthful and effective.