Behind all sales, marketing, entertainment, politics, and communication, is a brand - an identity that's built on a recognizable set of attributes that contribute to the way people perceive something to be. Perception has nothing to do with facts. There isn’t often a lot of logic behind our individual perceptions - how we feel about certain things. People can and will argue with facts, but it is considerably more difficult to argue with feelings. The best you can do is to understand your brand - the attributes you convey that influence the feelings and perceptions of others. You can use that understanding to better develop the best-possible version of your company, your organization, your brand, or yourself.
You must understand your brand. Your brand is the sum-total of all your assets - every impression that people have about you, and all expectations they have of you. The articulation of your key assets must be positive and consistent. Brand messages should concisely represent what you are about. They should be easily stated, and they should always convey truthfulness and authenticity.
Your brand communicates expectations, and it is your single-greatest business development tool. Branding is the foundation of effective strategic communications, and our work will reveal the core essence of your brand – the big idea that is its foundation. From this base, we will develop a clearly-articulated brand identity, positioning, marketing strategy, and effective communications tactics. Strategy must be confirmed before tactics are chosen, so we'll draw the map that will clarify your path.
Kazolu will help you to understand the core essence of your brand so that you can clearly articulate it to others. Our brand development methodology is proprietary, efficient and effective. It works for companies, products, and people. We'll break down the brand identity of an existing product, or we can build up the effective communication of your personal brand.
We will also work with mission & vision statement development, strategic marketing plan development, logo development, advertising, and ongoing tactical business development & communications.
Kazolu's core services are brand consulting, strategic planning, copywriting and content production. You will receive strategic brand plans, marketing counsel, and tactical tools that meet your needs. Rob has worked in the past with large corporations, independent entrepreneurs and SMEs, not-for-profit organizations, individual products, and individuals.
Kazolu will be a part of your team, providing results that you should expect from a member of your own team.