Rob McLean, principal of Kazolu, delivers brand development stories, speeches and keynotes that build on a diverse skill set developed through concurrent careers as a marketer, writer, parent, teacher, speaker, business coach, producer, and a folk-punk songwriter and recording musician.
Rob combines business experience and creative intuition to tell better stories for companies, organizations, and individuals. He is one of the few survivors of the 90s independent music scene to earn an MBA, and he survived a decade in the Canadian beer business where he defined unique, authentic brand identities for products that are (let's face it) fundamentally identical. He balances earned performance energy with learned business acumen to deliver presentations that are straightforward, crisp, frank and truthful.
Rob is the author of ‘Understand Your Brand,’ a guide to clear, concise, consistent communications, and he has released seven albums of original music. He customizes his speaking presentations for each audience, presenting relevant, workable ideas for corporations, not-for-profit organizations, and personal-brand entrepreneurs. He reveals how every person, product, or public organization is a collection of assets, attributes, and equity that must be understood in order to be best-represented. The ‘Understand Your Brand’ platform provides truth, resonance and authenticity to support marketing and communications efforts, and it works equally well for business growth, community-benefit member engagement, and personal development.
Understand Your Brand (Business communications) - Companies can leverage existing assets, people and resources to expand their brand and grow their business. Everything that has contributed to your business contributes to your brand. This discussion will reveal how you can highlight your company's best attributes to positively shape existing and future brand impressions.
Understand Your Identity (Personal Branding) - Personal branding can be developed and articulated to dramatically and beneficially influence personal and professional growth. Presenting your "best self" is your best competitive advantage, and authenticity is essential if you want to grow and develop in your career or business.
Understand Your Mission (Not-for-profit Outreach) - How community-benefit organizations map resources and goals to engage and expand their community, fundraising efforts, and impact.
Understand Your Strategy (Strategic Branding) - Learn how “understanding” builds effective, efficient marketing strategy. A deep understanding of strengths and weakness is required before entering a business battlefield. Industry and competitive trends - the “terrain” on which you will do battle - must be mapped before boots hit the ground. Placing tactics ahead of strategy- actions without plans - is the greatest mistake that marketers make, but it’s easy to avoid. Knowledge is power, but only if knowledge is understood. Sun Tzu said, “Know the enemy and know yourself; in a hundred battles you will never be in peril.” That’s truth.