Ideas are delicate, complicated things. We all have ideas, and we're trying to be heard. A good idea is the core of a good conversation, and ideas need to be brought to life in order to make a difference. They must be expressed creatively and convincingly in order to reach their full potential. Ideas drive everything forward - they should be actionable, and they should be shared.

Ideas are the core of your identity - everything good you have done started with a good idea. The best ideas can appear sporadically and infrequently, but with time, patience and research, you can set the conditions for successful ideation. This is the core of Kazolu's "Understand Your Brand" process: the best way to move your brand, business or organization forward is to first fully comprehend where it has been. When you understand your assets, attributes and equity, you can authentically articulate your core identity. That's when the best creative ideas for growth can appear - they'll appear quickly and effortlessly, and you will be ready to catch them.