Ideas are delicate and complicated. We all have good ideas. They are the core of a good conversation and the foundation of a good business. Ideas need to be empowered to make a difference — they must be acted upon to have value, and that is when an idea becomes an innovation. Ideas reach their full potential when expressed creatively and convincingly and acted upon with focus and intention. Ideas drive everything forward. They should be actionable, and they should be shared. That's when they can make a difference.

Ideas are the core of your identity. Every breakthrough you achieved began with a good idea. The best ideas can appear sporadically and infrequently, but with time, patience and research, you can set the conditions for successful ideation. The best creative ideas for growth appear when you understand your brand. They'll emerge quickly and effortlessly, and you will be ready to catch them.