Ideas are delicate, complicated things. We all have ideas, and we're trying to get them noticed. A good idea is the core of a good conversation, and ideas need to empowered to make a difference. They reach their full potential when expressed creatively and convincingly. Ideas drive everything forward - they should be actionable, and they should be shared.

Ideas are the core of your identity - everything right you have done started with a good idea. The best ideas can appear sporadically and infrequently, but with time, patience and research, you can set the conditions for successful ideation. Ideation is the core of Kazolu's "Understand Your Brand" process: the best way to move your brand, business or organization forward is first to comprehend where it has been. When you understand your assets, attributes and equity, you can authentically communicate your core identity. The best creative ideas for growth appear when you understand your brand - they'll emerge quickly and effortlessly, and you will be ready to catch them.