How (and where) you communicate your brand message is often the most important piece of the marketing equation. How you share your message is often as critical as what you are saying, and your message must be concise, engaging, and effective.
Strategy is "big picture" deep-thinking that happens away from daily activities - deliberate goals, plans and big decisions. Tactics are the short-term actions that work towards strategic goals.
Marketing tactics have to follow strategy. Once we have defined your brand strategy, Kazolu will work with you to build a tactical integrated marketing plan that will realistically leverage your resources.
Kazolu provides copy writing, public relations, conventional media and will develop tools like as websites, audio and video production, and social media engagement in order to share your message in a targeted, efficient and effective way.
Kazolu's core services are brand consulting, strategic planning, copywriting and content production. You will receive strategic brand plans, marketing counsel, and tactical recommendations. We have worked in the past with large corporations, independent entrepreneurs and SMEs, universities and colleges, not-for-profit organizations, individual products, and individuals.
Kazolu will be a part of your team, providing results that you should expect from a member of your own team.