Effective brand communication is your goal. Social media is an action used to achieve your goal, but it can be an essential part of marketing communications. As a part of a brand plan, social media can be an extremely effective way to share your story broadly while engaging with clients, customers, stakeholders, and even staff. You can direct traffic to your website, and you can foster leads, develop thought leadership, and provide up-to-date news and information.
"Going viral" rarely happens - we need to be clear about that - but we have made it happen before. We can provide social media tools that will allow you to get the most out of all online marketing opportunities, and we can train an in-house community manager to manage the tools over time. This person works within your company every day already: they have keys to your building, and they are probably the most trustworthy person to be your "social" voice, with the policies and training that we provide, of course.